…ruddy faces, full of stories and looking triumphant.

I am a great believer in the value of freedom and experience over material wealth.  Recently I have been thinking about the things that have made a real impact on Olive.  Never lost for words Olive weaves intricate stories that draw inspiration from the places that she has been, the experiences that she has had and from her vivid imagination.  I hear no mention of the Game Boy or the Wii that followed but I often hear Olive talking about the fun she has in the summer being outside at festivals and on camping trips.

Last year, searching for adventure, we went one step further.   Without any of her friends to keep her company,  Olive The Brave (8) agreed to try out The Bushcraft Company camp in Oxfordshire.    I left her for 3 days then went to meet her after what had felt like an eternity.  I caught a very happy glimpse of Olive and her merry band as they appeared with ruddy faces, full of stories and  looking triumphant.  In the days that followed Olive talked endlessly about bushcraft, we gathered green wood so that she could teach me how to carve from it, I heard her singing campfire songs to herself and watched her as she wrote avidly in her secret diary.

If you are looking for something different for your kids to do this summer Bushcraft Camp could be the answer.  There is no denying that it’s a major treat but one that would mean so much more than the latest new gadget!

Olive waxing lyrical on her time away….
“When I first saw the camp I thought WOW I am so lucky to be able to stay here.  I was a bit nervous but you know what I said “don’t be silly O” and it so worked out!  We made tribes out of different age groups and had archery and blow piping competitions and learnt how to carve knives out of wood.  I loved helping to build our own shelter out of logs and moss and leaves.  If you ever go I hope you will have an amazing time like me.”

Inspired by Olive’s review, in collaboration  The Bushcraft Company  we are offering 10% off their summer camps.

The offer will be live from 17 May 2012 by entering olivelovesalfie  when you book up a camp via their website.

To help things along we are also offering 10% off our favourite outdoor wear from  KoziKids.

The offer will be live from 17 May 2012 by entering MBUSHCRAFTX when you check out of our store.

For a little more inside information I met up with founder Alex McBarnet to ask him about his passion for getting kids outside and back to nature.

OLA: Where did you grow up?
Alex: I was very lucky – I grew up in beautiful Shropshire.

OLA: Did you go camping when you were a child?
Alex: Yes of course! There was nothing i liked doing better. I would camp with friends mainly.

OLA: Have you always like the outdoors?
Alex: I have loved the outdoors from a very young age. The smell of wood smoke is one of my favourite things ever.

OLA: What did you do when you left school?
Alex: I worked for Ray Mears before packing my bags for university.

OLA: When did you start The Bushcraft Company?
Alex: It was early 2008 when I got the itch to do something different.

OLA: What gave you the idea?
Alex: I used to work for Ray Mears teaching children – he inspired me to do something different, not just for those who have an interest in the
outdoors, but for everyone. The British countryside is so beautiful we must make the most of it and we are delighted to be based in the Cotswolds.

OLA: What is your favourite campfire meal?
Alex: It’s got to be pannased salmon roasted over an open fire. Its become our trademark! The pit oven slow cooked venison is also high on the list….

OLA: Where is your favourite place to camp?
Alex: People often forget how beautiful the United Kingdom is – I have been to the jungles and deserts and can whole heartedly say the UK is by far my
favourite place to camp.

OLA: What is on your wish list?
Alex: I have always wanted to run a Bushcraft Adventure in Canada – i think that would be brilliant.

OLA: Name one thing that you wouldn’t go camping without?
Alex: My knife – essential survival tool.

OLA: What is your favourite time of day when you are camping?
Alex: First thing in the morning while breakfast is on and everyone is still sleeping. It so quiet in the woods it makes you feel good to be alive!

OLA: What do you like most about your job?
Alex: Knowing that every year we get thousands of children outside doing what they should be doing – getting their faces muddy, having a great time and most importantly being in the great outdoors. Not only do we offer a fun and exciting activity based experience, but an opportunity to draw out hidden talents, bolster self-confidence, and spark a sense of independence.

OLA: What would you say to parents who are nervous about leaving their kids?
Alex: Go for it and don¹t worry! We are the most highly accredited Bushcraft company in the world. Your kids will have an amazing time and come back tired but full of confidence and a newly found, or reinforced, love for the outdoors.

OLA: What would you say to kids who are a little apprehensive about the camp?

Alex: I used to get nervous and everyone else coming on the camp will be nervous too! You will make lots of new friends and have a brilliant time. I promise you will want to come back again!

If you or your potential bushcrafters have any questions email shop@olivelovesalfie.co.uk  and we will send you all of the information that you need to know.

 

 

 

 

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House Party Of The Year

Favourite day of the summer so far?…without a doubt art directing and styling a birthday celebration shoot for one of my favourite magazines Mollie Makes…with photographer and friend Julia Bostock…capturing a rare but beautiful sunny day at home in Hackney…feel the joy!

To see the feature in all of it’s glory check out issue 14 of Mollie Makes…available from good stores and soon available from Olive Loves Alfie too!

“Mollie Makes curates the best craft from around the world into a tactile, collectable and totally irresistible magazine.  We love to make – handmade is more than just a hobby for us, it’s in everything we do.   We can’t resist hunting down treasures in thrift stores, then customising, re-covering and embellishing our finds with our endless stash of ribbons, buttons, fabrics and felt.  We’re forever on the lookout for new inspiration. Whatever we do, we’re living and loving handmade.”
To subscribe to Mollie Makes
Download the iPad version or the Zinio version

For regular inspiration sign up to their newsletter.

 

 

 

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“10 Girls…Are You Crazy?”…Olive’s 9th Birthday Sleepover Camp

Olive’s 9th birthday arrived to the tune of incredible excitement and great expectation!  9 girls arrived for a disco sleepover in top party spirit with sleeping bags, lovely presents and sweets for a much planned “secret” midnight feast.

“10 girls are you crazy?”…very possibly but to be honest 10 girls scares me far less than 10 boys ever would!

We didn’t need a magician with a rabbit in a hat!  Tiggwani the cat arrived right on cue with a special birthday present from the pond in the garden next door – a large live toad – which gave the party some instant and very popular Gothic glamour!.   The girls got stuck into playing good old fashioned party games egged on by the added attraction of gruesome and hilarious forfeits!   Olive was  a source of great amusement at parties when she was younger when she spent more time eating carrot sticks than fairy cakes.  I wasn’t sure how well it would go down but I was pretty chuffed when the revellers devoured an enormous bowl of fresh summer berries with the same speed that they would have filled up on sugary sweets  (a carefully calculated result to keep sugar overload at bay until later..this had the potential to turn into an epic night!) .  Taking the music very much into their own hands  the hula hooping  disco went into full swing under a huge mirror ball whilst we turned the kitchen into a pizzeria.   The girls made and ate their own weird and wonderful pizzas that they seemed to be incredibly proud of – which was what really mattered.    They made crazy tunes by blowing bubbles into bottles of elderflower pop and then proceeded to talk hind legs off what seemed like every donkey in the land.  When they were satisfied and when each of them had had their say they rushed upstairs where to my amazement PJ’s were on and sleeping bags rolled out way before I had expected.   With great excitement everyone settled down for film night that slid nicely into a secret (shush!) midnight feast and a not so secret midnight disco part 2!!!.

Morning came (eventually) and so did the dawn chorus and the girls breakfast cafe where they whipped up blueberry smoothies and  homemade pancakes that were better than the ones I make…amazing!

Would I do it again…of course I would!

 

 

 

 

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Style Portrait…No 1 Tamsin

Our latest project is the beginning of something that we hope will run and run, a series of style portraits that celebrates the individuality, authenticity and inherent beauty of children.

Inspired by the thought that children are the future and that the world is going to rest in their hands, I am increasingly interested in their ideas, thoughts and dreams.  Each birthday we will interview the same children to build up a picture of children growing up in our contemporary world.

click here to view:  Style Portrait no 1 features our first discovery, Tamsin.

Styling and Art direction by Ashlyn Gibson

Photography by Tom McLennan

Graphic design by Anna Jouli

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Shortlisted For Junior Design Awards 2012

Launched last year the Junior Design Awards is now in it’s 2nd year and we are thrilled to be shortlisted again…not once but twice.

For the 2nd time running Olive Loves Alfie has been shortlisted  Best Independent Fashion Retailer.

And our eco paint range made in the UK in collaboration with the Nursery Paint Company has been shortlisted Best New To Market Product.

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Press: Mollie Makes: Issue 12

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Poco Nido In The House – Happy Days

I am very proud to present the debut collection of Poco Nido not just because  it is the new venture of a fledging designer who worked under my creative direction over 10 years ago but because I believe in the product.  It is a joy to see a young designer grow up with a fiercly independent spirit and the creativity and motivation to try to do something unique.  Commissioning illustrator Geo Law Catherine Lobley, founder of Poco Nido has created a exciting debut range of fresh and exciting shoes for little ones with a distinct Japanese flavour.  Poco Nido available now exclusively at retail from Olive Loves Alfie and we love it!

 

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We love to Jitterbug

The dance craze that evolved in Harlem in the 1920′s and 30′s has been taking contemporary club culture by storm with Lindy nights in full swing up and down the country…last year at Bestival Olive and I took part in a Lindy Hop and Charleston classes and loved every minute of it…when I have a spare moment I have been known to go to a Swing Cats night in London and if I had a regular night to myself that is where I would head….it’s always interesting to see how vintage revivials have an influence on contemporary culture…check out the video to one of my favourite Parov Stelar tracks Chambermaid Swing and I defy you not to want to get up and start dancing around your kitchen….

I was very happy to see that the Jitterbug made it’s way onto one of the  new photographic print from the Molo SS 2012 collection…in store now at Olive Loves Alfie.

 

 

 

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The Big Artistic Egg Hunt

I can remember spending hours looking through the Guiness Book of Records when I was a child…I am sure there was a TV show dedicated to weekly challenges…so combining Easter fun and a record breaking attempt this sounds great….

 

The Big Egg Hunt is an interactive art exhibition with over 200 specially designed giant eggs that have been created by artists, designers, jewellers, architects, a few famous faces including andrew logan, chapman brothers, rob ryan and zandra rhodes and illustrator and friend Vicky Scott . The Big Eggs are hidden all over central London from 21st Feb- 3rd April.  The hunt aims to beat the Guiness world record for the biggest Easter Egg hunt and raise funds for the Elephant Family and Action for Children (through the auctioning off of the eggs).  On top of that there’s also a competition to win a golden egg and a shop full of egg hunt goodies in Selfridges.

 

 

 

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Beautiful Edible Hand Painted Eggs

Reading my fav blog this morning, Piroutte, I came across news of another wonderful collaboration in the children’s world.  To good not to share here it is.

Donna Wilson, one of the most loved contemporary British textile designers has collaborated with the makers of British covetable confectionary Rococo Chocolates to create the most charming hand painted eggs that  I have seen.    Top of my list this easter for Olive, my niece Cerys and my nephew Josef, I am going to put my order in before they sell out siew@donnawilson.com

With different stories to choose from it’s hard to choose but for Josef probably the Rococo gift box  100g weight £13.95.  Josef is probably the hardest to buy for because I have no doubt that he will be making his own creations with eggs from his very own chickens.

For Cerys a Lamb  in a Rococo Box filled with 6 Rococo ganaches and 4 mixed chocolates 220g £35.00.

And for Olive a nest of eggs with 3 ganaches inside the carrot, which is inside the rabbit which is inside the fox! 220g £55.00

 

 

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