Brand Focus – Project Jelly

bannerhome1

We couldn’t be prouder to be working with Project Jelly this season. Founder Natalie Collier set out to ‘repackage charity’ in a cool and innovative way, combining the best British children’s design and manufacture, with a big fundraising edge. 25% of profits go directly to Mencap a charity supporting people with a learning disability and their families and carers. “They work to improve services, challenge prejudice and directly support thousands of people to live their lives as they choose”.

We had a little chat with Natalie about setting up Project Jelly as well as some classic Olive Loves Alfie intrepid journalism!…..

So Natalie Collier…. tell us….

Q. Where did you grow up?  A. Lovely Windsor pre 20, then escaped up the train line to London as fast as i could.

Q. Do you have a nickname that you like?  A.  If you ask my toddler Darcy ‘Mama choc’. I wonder why?? Old friends call me Calamighty Jane, no explanation required.

nat 1Q. Describe yourself in 3 words?   A. Have A Go!

Q. When you were a child what did you imagine you would be when you grew up?  A. An illustrator but was packed off for work experience at Windsor Girls to the local OAP hair salon. Inspriring! Careers advisor suggested a window dresser, now it’s my turn to play merchandiser at long last.

Q. Did you have a favourite item of clothing when you were a child?  A. ‘Rainbow bright’ character PJ’s.

Q. What was your first job?  A. 16, Sunday job, selling ice cream on a bike, trussed up like a victorian at Saville Gardens National Trust.  I’d ‘drop’ 2 magnums a shift.

Q. How would you describe your style? A. Recently; barely there, make do-erama. I hope for polished forties siren in the future.

Q. What are you reading?  A. NOT enough, Peppa Pig is interrupting my last purchase Hilary Mantels ‘Bring up the bodies’, but i’ve mostly got my nose in Living etc Vs. Ikea catalogue, recently moved house!

Q. Who is cool?  A. Jo Whiley, Helen Mirren, my daughter, not me!  And of course my man.

lil miss Project Jelly SS13Q. What is cool?  A. Motherhood, humour, charity & ageing gracefully.

Q.What scares you? A. Motorways, a future teenage minime! and back to corporate life.

Q. What inspires you?  A. Helen my sister in law and inspration behind Project Jelly.

Q. What is your idea of a perfect day?  A. FAMILY DAYS! Sleep, eat, explore, sleep, eat, explore. Ideally in the sun.

Q. What do you think makes Project Jelly unique? A.Fundraising is our core!  I only set Project Jelly up as a way to fundraise  and ‘repackage charity’ in a cool way! We need to inspire our children and teach them about charity & giving back.

Well on that note we could not agree more! Check out Project Jelly Raspberry Mivi and Watermelon Rocks  Jelly shoes here.

 

red 3pink 1

 

 

Posted in Brand Focus, collaboration, new products, Uncategorized | Leave a comment

Say No To Sainsburys

There is serious talk of Sainsburys moving into Stoke Newington, an area rich and diverse that is an oasis in London for independent retailers, for free thinkers and families.  The A10 slices right though our neighbourhood but we have maintained an interesting and diverse community that we are proud of.

We have a passionately run and growing local chain of  vegetable shops that would rival any anywhere in the country…a master butcher and bakera wine merchant…the only organic farmers market in the country that pops up every Saturday (voted best for food in The Observer Food Awards earlier this year)…an award winning and pioneering book shop as well as a list of businesses that have been here for years serving the local community…and thats before we get to fashion, vintage stores and homewares stores…Why oh why do we need Sainsburys on our doorstep…Its simple…we don’t!

The A10 that connects Stoke Newington to the city is busy enough as it is…the impact of delivery trucks 24/7 would have a huge impact on the environment causing noise pollution and would be a threat to road safety.

We have until April to get as many signatures as we can…I don’t know if it will make a difference but its got to be worth a heroic sprint to the finishing line.

It takes seconds…so please join in and share this link to the petition to Hackney council.

Thank you.

 

Posted in Uncategorized | Leave a comment

Dalston Department Store

We are living in the most vibrant area in the country, one  that resonates with creativity and ingenuity.  A walk down Stoke Newington High Street through Dalston to Haggerston is now punctuated with “oooh, another new restaurant!”, “well, just look at that art gallery!”.  Having lived in the neighbourhood for almost 20 years, I am well versed in the long stretch that is the A10.  The frenzied nights in Hoxton and Shoreditch felt much further away than they do now since those wonderful creative folk have been joining up the dots so that the route is one of discovery and surprise.

The latest concept to pop up that shouts out “surprise” and “discovery” is the Dalston Department Store selling a hand-picked selection of wares.  Housed in a warehouse just off the beaten track it has the vibe of  Walter in Antwerp or, dare I say it, the potential to become what Corso Como is to Milan and the fashion community.

The first few pieces of our own collection have just arrived and there couldn’t be a finer place in town to launch it.  ”Cerys”, affectionately named after my niece,  is a capacious tweed swing back coat with a playful mix of genuine vintage buttons and bright satin linings.  Its intricate patterned weave is reminiscent of Welsh tweed and already is being heralded as the coat of the season.  Our colourful spin on the iconic desert boot is a rather cheeky little number, trimmed with a fringe kiltie, it has its own distinct character.

desert fringe 1

Alongside our cherry picked selection of children’s wear you will find women’s wear from the quirky and humurous Labour Of Love, sartorial style and tailoring for men from DS Dundee, 1940s to 1980s vintage from Retrove’s and highly sought after prints from This Is Rude…and more besides.

The Dalston Department Store is open for business today.  Catch it before it closes at 6pm today and make sure you sign up to their mailing list for news of the next event.

Dalston Department Store

Star House

Unit 2

3 Richmond Road

London

E8 3HY

 

 

 

Posted in activities and fun ideas, pop up shop | Leave a comment

Who Do You Love?

Who do you love?

It’s been the hot topic of conversation at Olive Loves Alfie for the past week.  In our usual style we have focused on the hand-made and the heart-felt rather than the shop bought mass produced messages of love.  Dedicating our window to the question of the moment provoked a level of fascination and a sense of fun as declarations of love came pouring in.  Here are some of our favourite hand written messages of love.

bird

 

 

 

Posted in shop window, Uncategorized | Leave a comment

Pinterest … Children’s Art

Inspired by a sudden memory of my sister having a painting exhibited in the Vision On gallery in the 70′s I  started a new board on Pinterst called CHILDREN’S ART to quite simply celebrate children’s creativity.

We have had some great pins of children’s art and each month we will be picking our favourite and sending our little artist of the month some art materials to encourage more creativity.  You need to email to be added to our list of pinners so please don’t be shy…

email ashlyn@olivelovesalfie.co.uk to start pinning.

natacha 4 bertie age 6olive 9minnie age 2

 

 

Posted in Uncategorized | Leave a comment

Moments…

I was looking for a new board game to buy this Christmas but couldn’t seem to get away from games that revolve around money, fame or world domination.  Then it occured to me that we don’t need a game at all – we can create the best game from our own reality and imagination simply by sharing memories and dreams with each other.  Reflecting with your children on the past year is great fun and offers valuable insights into the things that really made their mark.  Often it is the seemingly small and insignificant things that become the cherished moments of time gone by and there in lies a valuable lesson.

I have a brand new empty book at the ready and a list of questions that I am going to ask everyone who comes to stay with us over Christmas and New Year. At the end of the festive season I am going to pack it away with our decorations until we write in it again next year. I know that this book is going to become a family favourite that will make interesting reading for years to come.

Why don’t you join in and ask your family the same questions and then send them in to us shop@olivelovesalfie.co.uk.

Our favourite Q&A received before 7th January will receive a £100 gift voucher to spend in our January sale.

Name……

Age…..

Happiest moment…..
Saddest moment…..
Wildest moment……
Magical moment…….
Scariest moment……
Funniest moment……
Proudest moment……

 

 

Posted in competition | Leave a comment

An Inspired Christmas Treat

Last Wednesday as part of the launch night of N16 Lates our shop window was transformed into a shadow puppet theatre by the wonderful puppeteer and artist Justina Kochansky.  It was an inspired and brilliant festive evening all round that shouted our what a great community we are part of.    At Olive Loves Alfie we put out a row of old school chairs on the pavement, piled up boxes with popcorn, cooked up some rather wicked mulled wine on our camping stove , filled goodie bags which were reportedly “the best goodie bags we have ever had”, introduced Jess our new hairdresser from Powder Puffs & Pin Curls to some of our wildest little customers, and Olive made her busking debut too!

Inspired by the epic snowfall of 2009 Justina created a magical story that was set on our very own Church Street.

If you missed the show last week Justina will be making a 2nd appearance this Thursday 13th December as part of a special family evening on Church Street.    A new five minute show specially devised for us ‘Olive Loves Christmas’ will be performed at 6.30 and again every 20 minutes until 8pm.  Just two minutes away at the Fire Station on Church Street you can  join in the Christmas Carols, see the most festive dog win an award courtesy of our new neighbour Paws & Purrs and wait for Father Christmas to put in a very big appearance.

Posted in activities and fun ideas, shop window, Uncategorized | 1 Comment

Olive Loves Alfie’s Guide To The Family Christmas Theatre Season

With so much to choose from, it can be hard to make your mind up for a festive treat at Christmas.  But with competition keener than ever between different venues, the Christmas show is attracting the most dynamic playwrights, directors, designers and performers in contemporary theatre to create magical shows for children, so there are some mouthwatering options for all ages this year. Here are some hot tips that will give you and your kids a taste of top quality live performance and spectacle this Christmas season.
CHRISTMAS FAMILY SHOWS


Top pick is FEATHERS IN THE SNOW at Southwark Playhouse by Philip Ridley, renowned children’s author (KRINDLEKRAX, SCRIBBLEBOY) and leading playwright (TENDER NAPALM, THE FASTEST CLOCK IN THE UNIVERSE). With a massive cast and an epic narrative, expect a celebration of the power of storytelling with unforgettable language and exciting visuals.


There are at least four different versions of CINDERELLA in London this year, but the most adventurous is bound to be MIDNIGHT’S PUMPKIN by the celebrated Kneehigh company at BAC, those specialists in the reinvention of fairy tales (previous hits include THE RED SHOES and the wonderful RAPUNZEL). Recommended age 6+.

There are also four different versions of Dickens’ A CHRISTMAS CAROL, but we’d bank on the one at Waterloo East Theatre being the freshest and most interesting. It’s directed by Tim Carroll, who did the current Mark Rylance productions of TWELFTH NIGHT and Richard III in the West End, and is performed by Dominic Gerrard with a host of puppets. Ages 9+.


If you want to splash out, the big dance event is MATTHEW BOURNE’S SLEEPING BEAUTY at Sadler’s Wells with its ravishing Gothic take on Tchaikovsky. The show is Bourne’s third in a trilogy of classic adaptations that began with the legendary SWAN LAKE. Or there’s a tempting prospect at the National Theatre, where renowned director Katie Mitchell and rising playwright Lucy Kirkwood present a new version of HANSEL AND GRETEL for children aged 7-10.
SHOWS FOR YOUNGER CHILDREN


The one that really grabs the eye is IN A PICKLE at the Unicorn, where the perennially excellent children’s theatre company Oily Cart team up with the RSC to create a magical show exploring the weird and wonderful landscapes of Shakespeare’s imagination for a very young audience (ages 2-5). But it’s also worth checking out THE HOUSE WHERE WINTER LIVES, by Punchdrunk Enrichment, for children aged 3-6 at Discover Children’s Story Centre on High Holborn – taking the children into a cottage in a winter wonderland, it’s bound to use interactive ideas with special inventiveness and an anarchic sense of fun.


PANTO
For those with a yen for traditional Christmas panto, our very own Hackney Empire or Theatre Royal Stratford East both reliably come up with the goods each year, with DICK WHITTINGTON AND HIS CAT at the former and JACK AND THE BEANSTALK playing at the latter.


Our hot Panto tip this season, though, is CINDERELLA at the Lyric Hammersmith, where Artistic Director Sean Holmes takes charge of the Christmas offering and ought to breathe some exciting new life into the genre without sabotaging any of its time-honoured pleasures.

Posted in Uncategorized | Leave a comment

Olive Loves Alfie Christmas Treats

Our very own Olive Loves Alfie Christmas collection has arrived and we are all in love with it.   Designed with growing children in mind both pieces from our first mini collection can be worn a size up with full length sleeves and a longer hem line.  Fast forward 12 months and they comes into their own with chic 3/4 length sleeves and cute hem lines hitting just above the knee.  Made from a combination of soft rich velvet and fine bamboo cotton Holly and Ivy are party favourites and every day classics.   With rough and tumble girls and busy lives very much in mind our collection is machine washable.

In the spirit of the Olive Loves Alfie family our photographs have been taken by  Dean Dorat of her beautiful daughter Lela.

 

 

 

 

 

 

Posted in collections, new products, Olive Loves Alfie Photo Shoot, Uncategorized | Leave a comment

Work In Progress

Life is a work in progress especially when you have a head full of creative ideas and people to share them with. There are lots of things that I love about life at  Olive Loves Alfie but probably the best thing is the people that we have the chance to meet, the conversations we have and the ideas that develop along with new friendships. Christmas is coming and I am taking my usual renegade position, that in many ways isn’t that of a retailer. You won’t notice any evidence of Christmas  in our store until the beginning of December. Instead in good old fashioned style we try to hold onto the magic for as long as we can.

In our own pared back, home spun style, this Christmas our window will shine with simple messages of love and peace – the two things that we want to sing out to one and all. Very much work in progress we will keep you posted with news of our window when the lights go on!

For two evenings in December we are going to transform our window into a  shadow puppet theatre with the help of the rather magical and elfin puppeteer and sculptor Justina Kochansky.  Studying puppetry in the Dell’Arte School of Physical Theatre’s Bali Program Justina’s work has been seen around the world.  For 2 evenings only passers by and friends from our community will be able to enjoy something special from the pavement outside of our store.

We couldn’t resist giving you a sneak preview of the puppet of Olive and her friend the squirrel in work.  Taken from a photograph her profile is perfect and we just can’t wait to see her come to life.  Oh and don’t you just love Squirrel’s tail!

 

The first show on 5th December is just part of the festive celebrations that are being planned by Stoke Newington N16 Christmas Lates.  Gathering the community spirit of the neighbourhood stores will be open until 8pm with special festive offers and events.  The show ‘A Winters Eve’ is inspired by the view from our shop window in the heavy snow of 2011.

The second show has been devised especially for children and families.   ‘Olive Loves Christmas’ will be performed on the eve of our community Christmas Carol singing on the 13th December.   A festive family night, our first show will be performed at 6.15 just minutes away from the Carol singing that takes place outside the Fire Station.

Performances of  the 10 minute shows will begin at 6.15 and will be performed every 20 minutes until 8pm.

Whats next?… our round of the the best family shows written especially for us by theatre director Matthew Lloyd, and a special ticket competition to see our pick of the London theatre season!

 

 

 

 

 

Posted in Uncategorized | Leave a comment
Close
Powered by ShareThis