Olive Loves Kidscase

Kidcase echos many of the things that are important to us at Olive Loves Alfie.  From their design principals to their production philosophy right through to their photography Kidscase have a pure and honest vision.

Founded in 2000 by Jacqueline van Nieuwkerk and Merel Verbrugge, Kidscase is an independent Amsterdam company that designs subtle, minimalistic children’s wear whilst focusing on cut, refined details and the quality of the materials they choose to work with.  They are working passionately towards sustainable production by working with organic cotton and by cooperating with socially certified suppliers.

Every season I spend time looking at their natural lifestyle images taken by long time collaborator and photographer Annemarieke van Drimmelen.   Seen from a natural documentary approach Drimmelens photography centres on the child rather than the clothing creating an honest portrait of her subjects.

The pictures below are from the AW12 collection from Kidscase.

 

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