Brand Focus – Project Jelly


We couldn’t be prouder to be working with Project Jelly this season. Founder Natalie Collier set out to ‘repackage charity’ in a cool and innovative way, combining the best British children’s design and manufacture, with a big fundraising edge. 25% of profits go directly to Mencap a charity supporting people with a learning disability and their families and carers. “They work to improve services, challenge prejudice and directly support thousands of people to live their lives as they choose”.

We had a little chat with Natalie about setting up Project Jelly as well as some classic Olive Loves Alfie intrepid journalism!…..

So Natalie Collier…. tell us….

Q. Where did you grow up?  A. Lovely Windsor pre 20, then escaped up the train line to London as fast as i could.

Q. Do you have a nickname that you like?  A.  If you ask my toddler Darcy ‘Mama choc’. I wonder why?? Old friends call me Calamighty Jane, no explanation required.

nat 1Q. Describe yourself in 3 words?   A. Have A Go!

Q. When you were a child what did you imagine you would be when you grew up?  A. An illustrator but was packed off for work experience at Windsor Girls to the local OAP hair salon. Inspriring! Careers advisor suggested a window dresser, now it’s my turn to play merchandiser at long last.

Q. Did you have a favourite item of clothing when you were a child?  A. ‘Rainbow bright’ character PJ’s.

Q. What was your first job?  A. 16, Sunday job, selling ice cream on a bike, trussed up like a victorian at Saville Gardens National Trust.  I’d ‘drop’ 2 magnums a shift.

Q. How would you describe your style? A. Recently; barely there, make do-erama. I hope for polished forties siren in the future.

Q. What are you reading?  A. NOT enough, Peppa Pig is interrupting my last purchase Hilary Mantels ‘Bring up the bodies’, but i’ve mostly got my nose in Living etc Vs. Ikea catalogue, recently moved house!

Q. Who is cool?  A. Jo Whiley, Helen Mirren, my daughter, not me!  And of course my man.

lil miss Project Jelly SS13Q. What is cool?  A. Motherhood, humour, charity & ageing gracefully.

Q.What scares you? A. Motorways, a future teenage minime! and back to corporate life.

Q. What inspires you?  A. Helen my sister in law and inspration behind Project Jelly.

Q. What is your idea of a perfect day?  A. FAMILY DAYS! Sleep, eat, explore, sleep, eat, explore. Ideally in the sun.

Q. What do you think makes Project Jelly unique? A.Fundraising is our core!  I only set Project Jelly up as a way to fundraise  and ‘repackage charity’ in a cool way! We need to inspire our children and teach them about charity & giving back.

Well on that note we could not agree more! Check out Project Jelly Raspberry Mivi and Watermelon Rocks  Jelly shoes here.


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