Playing Shop

Having a very chuffed and happy Olive spend a day with me in the shop recently bought back all kinds of memories.  I’m not quite sure why playing shop holds so much excitement but I can remember it being one of my favourite things too.   One of the big events when I used to stay with my Grandma was going to work with her on a Saturday afternoon to help out during her shift at Oxfam.   I loved the bus ride there through Lancashire villages, the day in the shop, the big slices of cake at tea break and the happy journey home together after a job well done.   Spending time with Olive in the shop made me realise just how much she has grown up.  Given the chance children are more than capable of doing many of the things we do ourselves.  Letting go and giving children the space and responsibility to have new experiences and to express themselves brings with it a sense of achievement and success.  I can highly recommend it.

 

Olive wore her Brunhilda Tutu over footless tights, with Dr Martens and her favourite Lurex Cardi.

 

Before we left for the day Olive made a list of  presents to choose from  for her cousin Isabella’s first magical Christmas.  After much deliberation she wrote down a knitted teddy bear (“because it has a great face and i think it would be a good friend “), an alpacha dress from Waddler (“because it’s so soft and it isn’t pink!”),  Bruno Munari Zoo (“because someone bought me the same book and I still love it”).

The question on Olive’s lips…”When can I come and help you again?”….

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Brand Focus – Little Titans

 

One of our favourite finds at Bubble London this year was Little Titans, a truely fantastic range of tights designed specifically with boys in mind!

With the birth of baby boy Kit, Carly Hardy found older sister Matildas stripes and spots didn’t quite fit the bill, so set about her mission to create something boyish and brilliant that would let him strut his stripey stuff, bend it like Beckham or scale the back of the sofa like the real-life action hero he is, free to crawl unhindered and stylish to boot. Thus Little Titans was born!

We give you a glimpse into the mind of Little Titans founder Carly Hardy as she looks back at her childhood and projects into the future with our Q&A this month.

 

Q&A…CHILDHOOD AND INSPIRATIONAL HIGHLIGHT

Q. Where did you grow up?  A. All over the place! My Dad was a fighter pilot in the RAF and we moved around a lot. I attended about 10 different schools before the age of 12. I spent the majority of my time in either Germany or Suffolk, two places that are still very special to me.

Q. Do you have a nickname that you like?  A. Hmm, not really. I am christened Caroline, but somehow my name morphed itself into Carly (mispronunciation by my little sister, I think). People tell me that I suit Carly much better.

Q. Describe yourself in 3 words?  A. Determined,  curious, excitable

Q. When you were a child what did you imagine you would be when you grew up?  A. Madonna (of the music variety)

Q. Did you have a favourite item of clothing when you were a child?  A. I had these red suede Pixie Boots that I used to dance around to A-ha in… They were a very treasured gift from Father Christmas.

Q. What was your first job?  A. Hauling frozen Christmas turkeys from the outdoor chillers at Waitrose to waiting customers. Let’s just say it was a vegetarian Christmas lunch for me that year.

Q. How would you describe your style?  A. Relaxed, bright, bold, pops of colour, utilitarian with a little bit of loveliness thrown in for good measure

Q. What are you reading?  A. Mainly children’s books at the moment! Both Kit (3) and Matilda (6) choose a story each at bed time. Kit is obsessed with Bob the Man on the Moon at the moment and luckily I never tire of Simon Bartram’s brilliant illustrations. Matilda and I have just finished reading Michael Morpugo’s moving tale Homecoming.

Bram Stoker’s Dracula has been on my bed-side table for the last 2 weeks, but I am yet to read a page. Come bedtime, I can barely keep my eyes open.

Q. Who is cool?  A. My daughter Matilda. She has her own sense of style and an unswerving sense of confidence in the decisions that she makes. She’s also so open about her worries and insecurities. To me, that’s pretty cool.

I also have a soft spot for Aaron Johnson of Kick Ass fame, which is strange because I rarely get fixated with celebs.  Have you seen him in the UBerlin REM Music video, directed by his wife, Sam Taylor-Wood? Weirdly captivating!

Q. What is cool?  A. So many things! I can lose myself for hours on Pinterest! I love it that everyone can create their own mood boards.

Q. What scares you?  A. Narrow-mindedness and bigotry. Our hero product, tights designed with little boys in mind, has received an amazing response from so many people, but now and again we get a response that knocks me for six! For example, that putting your baby boy in tights will turn him gay. That response is so wrong on so many levels.

Q. What inspires you?  A. When I have the seed of an idea, my natural instinct is to run it by as many people as possible. One thing I have discovered on my Little Titans journey thus far, is this amazing network of women running their own businesses, all so willing to help, yet expecting nothing in return. Having previously worked in a predominantly male environment, I find this incredibly refreshing and inspiring.

I also find London a very inspiring place to live and work. I love its freneticism and its pockets of calm.

Q. What is your idea of a perfect day?  A. Sunny day at a cracking British Festival with our kids and friends. There’s something so wonderful about being outside all day and night. We normally do Glastonbury, but tried Wilderness this year and loved it: brilliant Kids’ Field, a magical lakeside spa and the most amazing Midnight Masked Ball. We transport the kids around in a sheepskin-lined wheel barrow when they get tired! (As some of our readers might know, we couldn’t agree more on this one! See you on a hopefully sunny, probably muddy field next summer!!)

Q. What do you think makes the brand unique?  A. We design with little boys in mind, focussing on design and products that we feel are missing from the market place. But whilst our collection meets strict practicality criteria from a composition point of view, the surface designs are about fun, adventure and fantasy. Think superheroes, monsters and  boy scouts with lots of bright, bold pops of colour!

Promising peace and harmony to families of little sock-taker-offers everywhere, Titans are made of highest quality combed cotton, with reinforced terry feet and non-slip soles. We hope you enjoy them as much as we do!!….

 

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A Love Affair With Minakani Lab – handprinted wallpapers from Paris

I recently fell in love with a range of hand printed wallpaper from Minakani in Paris.   Our favourite design ‘Mosaic’ has given our living room a sensational new feel.   The geometric design has a stylish modernist feel and is created from over 30 colours.  Combining zingy brights with tonal grey neutrals it is surprisingly easy to work with.  Check out the Olive Loves Alfie eco paint range for colours to sit alongside ‘Mosaic’.

We are really excited and delighted to be the first UK stockist of  Minakani Lab.

Each roll of Mosaic is a complete drop without any repeat making it perfect for a feature wall.  The paper comes in a pack of 2 different 2.5 meter length and 1.5 meter wide rolls and costs £280.  The triangles are 33cm tall and 37cm wide.  Each roll introduces new colours adding to the impact and design of the paper on a feature wall.

‘Animals’ is a stunning graphic illustrated paper created from fun over sized animals.    Black and white with soft pastel details the paper is easy to incorporate into a contemporary nursery.    Each roll of Animals has a repeat at 1.25 meters.   The paper comes in a pack of 2 x 2.5 meter length x 1.5 meter width rolls and costs £280.

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Fun In The Forest

We are really excited about the new AW12 collection from Ej Sikke Lej.   Since opening Olive Loves Alfie in 2006 Ej Sikke Lej has had a distinctive presence along side our other favourite Scandinavian brands.  Appealing to a growing number of fans we see parents come back season after season in search of their latest collection.   Their magic is in their clever use of  retro styling, bold illustrations and applique motifs combined with sensible styling and quality materials.

The new collection for Autumn Winter 2012 evokes the mood of the forest with fox and bear motifs popping up throughout the collection.

Shop the collection now at www.olivelovesalfie.co.uk

 

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Wrap Up Well

Our handpicked selection of hats, scarves, gloves and mittens has arrived in store.   The exciting selection is available online at Olive Loves Alfie in our brand new Accessory section for babies, 2-5 years, 6-8 years and 9 plus.

Bobble hats, berets, Inka hats, ponchos, legwarmers, mittens and gloves all come together to create an exciting selection of styles to keep your children warm this winter.  Styles available from 0-6 months to 14 years.

This is our favourite old school style Beanie hats £14.99 this season.  In one size from 6 to 14 years the beanie has clever matching mitts that fold back to become fingerless gloves…perfect for holding onto a cup of hot chocolate.

Our favourite Trapper hat this season is semi lined with faux fur and is available  in 4-6 years.  £29.99.  We have always loved leg warmers but our  new  Winter variety in faux fur takes the prize this season.  Pull them on over boots or high tops £19.99.

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Creativity in the House

I have always loved looking at art with Olive. It isn’t just about enjoying art; it’s about discovering more about Olive by looking at art together. To see Olive respond to art, and to interpret it instinctively without any preconceived ideas is a thing of purity, and it provides a great insight into her mind.

Looking at a Kandinsky in the Tate Modern when Olive was 5 provoked a spontaneous round of applause. Chris Ofili’s ‘The Last Supper’ wowed Olive to the point of wanting to create her own Ofili monkey to hang on her bedroom wall. Last weekend a visit to Endri Kosturis studio in East London made a strong impression on Olive. She loved the vibrancy of colour, the contrast of black, the words scratched into his paintings, and the paint splattered studio floor.

On Sunday I taped off a huge space on Olive’s bedroom wall. I covered the rest of the wall and floor with plastic and opened sample pots of our soya based paint range that we launched earlier this year in collaboration with The Nursery Paint Company.

Olive isn’t confident about figurative drawing and often condemns her art to the bin. I have thoughts about that; but figure the best approach is to curb my frustration, give her access to a range of art materials and encourage her to experiment and express herself in ways that make her happy.

I thoroughly recommend giving a child a wall they can call their own!

You can find out more about Endri Kosturi here.

If you are feeling inspired you can get your fix at Frieze Art Fair Sculpture Park  11-14 October. Located in the beautiful surroundings of the English Garden, it is a quick walk from the main fair in Regents Park and exhibits new works by both established and emerging artists. Even better, entry to the Sculpture Park is free to the public!

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Olive Loves Kidscase

Kidcase echos many of the things that are important to us at Olive Loves Alfie.  From their design principals to their production philosophy right through to their photography Kidscase have a pure and honest vision.

Founded in 2000 by Jacqueline van Nieuwkerk and Merel Verbrugge, Kidscase is an independent Amsterdam company that designs subtle, minimalistic children’s wear whilst focusing on cut, refined details and the quality of the materials they choose to work with.  They are working passionately towards sustainable production by working with organic cotton and by cooperating with socially certified suppliers.

Every season I spend time looking at their natural lifestyle images taken by long time collaborator and photographer Annemarieke van Drimmelen.   Seen from a natural documentary approach Drimmelens photography centres on the child rather than the clothing creating an honest portrait of her subjects.

The pictures below are from the AW12 collection from Kidscase.

 

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Brand Focus – Indikidual

We are back again this season with lots of new and exciting brands that we have fallen in love with.  Get ready to discover the best that is new in contemporary design for children with Olive Loves Alfie. Our house favourites Bobo Choses, Dandy StarMini Rodini and Molo are already in store.  Shop the collections here! There will be more for you to discover throughout the season so to make sure you are in the loop you can check us out daily on facebook, twitter and pinterest.

First up is the new playful and organic brand Indikidual.   Ticking all of our boxes Indikidual doesn’t draw any real distinction between boys and girls, instead it allows children to be little individuals.   Founder Syreeta Johnson looks back at her childhood and projects into the future as she answers our Q&A this month.

Q&A…CHILDHOOD AND INSPIRATIONAL HIGHLIGHT

Q. Where did you grow up? A. In Suffolk, by the seaside

Q. Do you have a nickname that you like? A. I often get called ‘Rita’ not sure if I like it though!

Q. Describe yourself in 3 words? A. Happy go lucky!

Q. When you were a child what did you imagine you would be when you grew up? A. When I was really small I was set on being a chiropodist. Luckily I found a love of clothing and fashion instead, from an early age me and my best friend used to scour our local charity shops looking for ways to imitate fashion trends

Q. Did you have a favourite item of clothing when you were a child? A. I have older sisters so always wanted to look like them, I remember my oldest sister wearing a rara skirt and ruffle shirt for her 18th birthday, I was only 8 but wore a replica outfit to her party, she was not pleased. I loved that outfit (and the jelly shoes I used to wear with it!)

Q. What was your first job? A. I used to sell candyfloss and ice cream at the sea front every summer

Q. How would you describe your style? A. Pretty laid back, I’m not into looking too ‘done up’ I rarely wear make up, instead I dress up out fits with killer heels.

Q. What are you reading? A. Nothing at the moment! Too busy! Im reading a lot of  Scandinavian interior design magazines as we are taking over the guest house at my in laws Swedish summer house next year

Q. Who is cool? A. My daughter Minnie, she reminds me to be care free and have fun which I think is what being cool is all about

Q. What is cool? A. My new Nike high tops – best mum shoes!

Q. What scares you? A. Snakes, we just had one living under the deck at the summer house, yuck!

Q. What inspires you?  A. The feed back I have had so far has been really inspiring, I get so many lovely emails from parents saying they love indikidual, It gives me confidence to carry on designing!

Q. What is your idea of a perfect day? A. Meeting up with my all my friends and their kids and having a big pub lunch together (I’m in Sweden at the moment so missing English comfort food!)

Q. What do you think makes indikidual unique? A. The range is all about inspiring kids so I try to use prints that they can relate to such as (bananas and funny faces). The colour pallets are very primary but have a cool edge. I think indikidual is unique because its functional, designed for kids but with a quirky fashion edge.

So on that note check out this fun little video for some Indikidual inspiration….. and to celebrate our new discovery  we are offering 10% discount on Indikidual for the bank holiday weekend.  The offer starts on Saturday 26th August and runs until midnight on Monday 28th August.  To redeem the offer just enter MOLIVELOVESTODAY when you check out.

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…ruddy faces, full of stories and looking triumphant.

I am a great believer in the value of freedom and experience over material wealth.  Recently I have been thinking about the things that have made a real impact on Olive.  Never lost for words Olive weaves intricate stories that draw inspiration from the places that she has been, the experiences that she has had and from her vivid imagination.  I hear no mention of the Game Boy or the Wii that followed but I often hear Olive talking about the fun she has in the summer being outside at festivals and on camping trips.

Last year, searching for adventure, we went one step further.   Without any of her friends to keep her company,  Olive The Brave (8) agreed to try out The Bushcraft Company camp in Oxfordshire.    I left her for 3 days then went to meet her after what had felt like an eternity.  I caught a very happy glimpse of Olive and her merry band as they appeared with ruddy faces, full of stories and  looking triumphant.  In the days that followed Olive talked endlessly about bushcraft, we gathered green wood so that she could teach me how to carve from it, I heard her singing campfire songs to herself and watched her as she wrote avidly in her secret diary.

If you are looking for something different for your kids to do this summer Bushcraft Camp could be the answer.  There is no denying that it’s a major treat but one that would mean so much more than the latest new gadget!

Olive waxing lyrical on her time away….
“When I first saw the camp I thought WOW I am so lucky to be able to stay here.  I was a bit nervous but you know what I said “don’t be silly O” and it so worked out!  We made tribes out of different age groups and had archery and blow piping competitions and learnt how to carve knives out of wood.  I loved helping to build our own shelter out of logs and moss and leaves.  If you ever go I hope you will have an amazing time like me.”

Inspired by Olive’s review, in collaboration  The Bushcraft Company  we are offering 10% off their summer camps.

The offer will be live from 17 May 2012 by entering olivelovesalfie  when you book up a camp via their website.

To help things along we are also offering 10% off our favourite outdoor wear from  KoziKids.

The offer will be live from 17 May 2012 by entering MBUSHCRAFTX when you check out of our store.

For a little more inside information I met up with founder Alex McBarnet to ask him about his passion for getting kids outside and back to nature.

OLA: Where did you grow up?
Alex: I was very lucky – I grew up in beautiful Shropshire.

OLA: Did you go camping when you were a child?
Alex: Yes of course! There was nothing i liked doing better. I would camp with friends mainly.

OLA: Have you always like the outdoors?
Alex: I have loved the outdoors from a very young age. The smell of wood smoke is one of my favourite things ever.

OLA: What did you do when you left school?
Alex: I worked for Ray Mears before packing my bags for university.

OLA: When did you start The Bushcraft Company?
Alex: It was early 2008 when I got the itch to do something different.

OLA: What gave you the idea?
Alex: I used to work for Ray Mears teaching children – he inspired me to do something different, not just for those who have an interest in the
outdoors, but for everyone. The British countryside is so beautiful we must make the most of it and we are delighted to be based in the Cotswolds.

OLA: What is your favourite campfire meal?
Alex: It’s got to be pannased salmon roasted over an open fire. Its become our trademark! The pit oven slow cooked venison is also high on the list….

OLA: Where is your favourite place to camp?
Alex: People often forget how beautiful the United Kingdom is – I have been to the jungles and deserts and can whole heartedly say the UK is by far my
favourite place to camp.

OLA: What is on your wish list?
Alex: I have always wanted to run a Bushcraft Adventure in Canada – i think that would be brilliant.

OLA: Name one thing that you wouldn’t go camping without?
Alex: My knife – essential survival tool.

OLA: What is your favourite time of day when you are camping?
Alex: First thing in the morning while breakfast is on and everyone is still sleeping. It so quiet in the woods it makes you feel good to be alive!

OLA: What do you like most about your job?
Alex: Knowing that every year we get thousands of children outside doing what they should be doing – getting their faces muddy, having a great time and most importantly being in the great outdoors. Not only do we offer a fun and exciting activity based experience, but an opportunity to draw out hidden talents, bolster self-confidence, and spark a sense of independence.

OLA: What would you say to parents who are nervous about leaving their kids?
Alex: Go for it and don¹t worry! We are the most highly accredited Bushcraft company in the world. Your kids will have an amazing time and come back tired but full of confidence and a newly found, or reinforced, love for the outdoors.

OLA: What would you say to kids who are a little apprehensive about the camp?

Alex: I used to get nervous and everyone else coming on the camp will be nervous too! You will make lots of new friends and have a brilliant time. I promise you will want to come back again!

If you or your potential bushcrafters have any questions email shop@olivelovesalfie.co.uk  and we will send you all of the information that you need to know.

 

 

 

 

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House Party Of The Year

Favourite day of the summer so far?…without a doubt art directing and styling a birthday celebration shoot for one of my favourite magazines Mollie Makes…with photographer and friend Julia Bostock…capturing a rare but beautiful sunny day at home in Hackney…feel the joy!

To see the feature in all of it’s glory check out issue 14 of Mollie Makes…available from good stores and soon available from Olive Loves Alfie too!

“Mollie Makes curates the best craft from around the world into a tactile, collectable and totally irresistible magazine.  We love to make – handmade is more than just a hobby for us, it’s in everything we do.   We can’t resist hunting down treasures in thrift stores, then customising, re-covering and embellishing our finds with our endless stash of ribbons, buttons, fabrics and felt.  We’re forever on the lookout for new inspiration. Whatever we do, we’re living and loving handmade.”
To subscribe to Mollie Makes
Download the iPad version or the Zinio version

For regular inspiration sign up to their newsletter.

 

 

 

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